- Board Member
Vanessa is an innovative marketing executive with over 15 years of outstanding experience conceptualizing and implementing global marketing plans and award winning advertisement for world-class brands like Pepsi, Coors Light, Blue Moon, Twister, Candyland, Bejeweled, Tommy Hilfiger and Converse.
In 2013 Vanessa moved to Houston to join Portón, LLC—a young spirit company whose flagship brand, Portón, is categorized as a “Fierce Five” in Technomic’s 2013 Fast 50 Brands — as Vice President of Marketing charged with developing and managing all aspects of the marketing department. Prior to joining the leadership team at Porton, LLC, Vanessa’s was leading the global girls’ games division for toy maker, Hasbro. Under her leadership, her division exceeded targets and re-invented game play for today’s girls. In addition, she spent 10 years in the beverages industry at PepsiCo Beverage Company in NY and Coors Brewing Company in Colorado; as well as 5 years on the marketing team with young-adult designer, Tommy Hilfiger and leading athletic footwear company, Converse, Inc.. Her professional accomplishments includes several top 5 Super Bowl commercials and finalist at the Cannes Film Festival.
Vanessa is a native of the Republic of Panama. She holds an MBA from Bentley University in Waltham, MA; and BA in Economics from Hollins University in Roanoke, VA.
In her spare, Vanessa uses her talents to mentor and advice recent college graduates and young professionals in the marketing field. She is a mentor with Leaders of Tomorrow (LOT) and she serves as a board member on the McCallum Graduate School of Business Executive Board. She is also the very proud aunty and “adoptive” aunty to over 10 amazing nieces and nephews.
As a witness of the positive impact the right resources for a child on the Autism spectrum can have on the family and the child, Vanessa is honored to lend her talents and passion to the Susie Bean mission.